Meet The Team
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Rob Wu
FOUNDER & HEAD OF OPERATIONS
Rob is a seasoned operator and professional musician with 20+ years experience in the entertainment industry. His passion for artist sustainability and entrepreneurship drives Pyra’s operations with efficiency, creativity, and purpose.
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Viana Newton
ARTIST RELATIONS & MUSIC DIRECTION
A lifelong musician, Viana brings extensive live events insight to our team. She manages artist relations, keeps the roster running smoothly, and ensures song repertoires stay fresh — delivering exceptional experiences for both clients and artists.
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Alex Friello
DJ/MC & CLIENT RELATIONS
Alex is a veteran DJ/MC, public announcer, and event manager with over 400 events on his resume. He works closely with clients, planners, and vendors to ensure seamless timelines, smooth transitions, and unforgettable experiences—simply put, he is the ultimate quarterback.
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Tony Irons
ARTIST DEVELOPMENT & CONSULTING
Tony is a musical entrepreneur dedicated to empowering musicians. With experience spanning private events, clubs, and live performances with acts like The Blue Man Group, he excels in artist development, band management, and creative problem-solving.
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Matt Toto
DJ/MC & PRODUCTION MANAGER
Matt is a second generation DJ/MC who grew up in the private events industry. Beyond spinning up epic dance floors, he ensures we are leveraging the latest and greatest technology and building unique custom guest experience solutions. -
Juan Rocha
PRODUCER & BANDLEADER
With a discography that spans multiple continents and languages, Juan shares his talent as a writer, recording engineer, and producer to help create never before heard music for that special moment.
The Pyra Agency Who, What, and Why
We believe unforgettable events start with passion, creativity, and a deep respect for the artists who make them extraordinary. Founded by a collective of artists with over 20+ years in the entertainment industry, we at set out to redefine what an event production company could be. Unlike traditional agencies, we operate as a musician-friendly house, ensuring that the talented artists we work with receive fair, livable wages.
But we don’t stop there. With backgrounds in operations, project management, and client services, we go above and beyond to craft events that reflect the unique style and personality of each couple, person, or company we serve. Whether it’s a wedding, corporate gala, or private celebration, we create solutions that transform your vision into reality. From Live Bands, DJs, and String Quartets to immersive guest experiences and videography, we offer an all-in-one production experience that is seamless, stylish, and unforgettable.
At our core, we aren’t just about producing events — we want to create moments that resonate, support the artists who bring them to life, and make every gathering as remarkable as the people we’re there to celebrate.
